Insiders and analysts predict the3 d打印技术趋势to watch in our latest series of articles focused on the future of 3D printing.
With the 2022 Winter Olympics just around the corner, the英国广播公司(British Broadcast Corporation) has aired its first advert for the upcoming sporting event – and it features 3D printing.
Named ‘Extreme by Nature’, the 40-second-long trailer is an imaginative mixed-media film. It combines stop-motion animation, entirely 3D printed frames, and a dash of in-camera effects to capture the intensity of the Winter Olympics. The ad was developed by英国广播公司Creative, the BBC’s own in-house agency, and directed by Balázs Simon throughBlinkink, an animation production company.
The 2022 Winter Olympics will take place in Beijing, China, from Feb 4 – 20 with a total of 15 sports.
“I really admire people having the will to push things to the limits,” Simon toldCreative Review. “What could be a better example for that than the Olympics? Especially the Winter Games where they compete in environments that are so different from our usual experiences. When I got approached for this project, the biggest question for me was how to portray and live up to that dedication. We wanted to portray them being born into ice and snow and eventually breaking out.”
Extreme by Nature
从本质上讲，极端旨在在不使用任何运动部件的情况下描绘速度和兴奋。广告中使用的所有静止框架也是从聚合物材料中打印的3D，这意味着任何时候都没有真正的冰或雪。
The animation begins with a basic ice cube in the middle of the shot. The ice cube slowly cracks, frame-by-frame, to reveal a speed skater who then morphs into a slider, a skier, a snowboarder, and eventually a figure skater. Finally, the ad culminates in a sequence of ‘ice sculptures’ depicting the various sports that are set to feature at the games.
Simon described the creation of the film as a huge challenge, especially when it came to the camerawork for the 3D printed snow scenes. To get the viewer to feel like the motion was actually real, the team leveraged a mix of printed action and camera movements.
He explains, “We started to think about cameras differently: some of their motion would be directly ‘printed’, and some would be actual movement of the control rig.”
Building hype for the Winter Olympics
The debut ad was first aired on 22 January during Michael McIntyre’s The Wheel on BBC One. Going forward, the animation will be the BBC’s title sequence for the Winter Olympics and run during ad breaks across the various BBC channels.
Interestingly, Extreme by Nature doesn’t mention China at all, despite it being the host country.
增材制造业还在2021年7月23日至8月8日的东京奥运会上露面。汽车制造商Hyundai Motor Group3D printed a set ofbow grips for the Korean archery team, helping them take home gold in the men’s, women’s, and mixed team categories at this year’s games.
Aluminum specialistFehrmann Alloysalso 3D printed arudder blade suspension that helped propel the Australian sailing team胜利。该部分是根据汉堡船厂的要求使用Fehrmann的高性能Almgty合金制造的Ziegelmayer, a leading manufacturer of Olympic sailboats in the 470 class.
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Featured image shows a 3D printed frame in the ad. Photo via BBC.
