At a launch event in Denver this week,3D系统announced an array of new product offerings要与“从客户开始”的策略保持一致。
To coincide with these announcements 3D Systems invited 3D Printing Industry, as well as several other media outlets and industry analysts, to its Healthcare Technology Center in Littleton, CO.
At the event I got a chance to delve deeper into the company’s strategy for the future with an interview with CEO Vyomesh Joshi (VJ). Who gave more details on the图4和今年3月初发布的牙科公告。
Customer centric strategy
“ 3D系统策略始于客户”
This strategy has several prongs with software, hardware, materials and support services at the forefront. According to the 3D Systems CEO, VJ, materials play a large part of this strategy. He explains, “It’s all about materials. If you don’t have the right materials, you’re not going to get the right part for the customer.”
Ahead of the competition
During VJ’s talk at the beginning of the day there were repeated comparisons made with Carbon and HP. Two companies that have enjoyed significant limelight in recent times for their 3D printer offerings. Carbon’srecent partnership with sportswear company Adidasspurred excitement across the industry, but VJ is keen to stress that 3D Systems isn’t innovating for the mere sake of innovation.
While HP caused furore ever since its announcement of its多喷气融合技术。但是，VJ可以通过专注于最终用途应用程序来迅速将3D系统的策略并列。首席执行官希望让人们对3D打印潜力感到兴奋，以此作为制造需求的可行和高效解决方案。不是作为营销头生产漂亮的鞋子。
“I just want to get this thing in the customer’s hands”
3D Systems希望通过降低图4的入口价格到25,000美元来做到这一点。
为牙科支撑
3D Systems战略的另一个主要方面是推动牙科市场。该公司已经开创了其3D打印的医疗解决方案后，该公司现在将把这种知识和经验带入牙科业务。
但是，正如VJ所解释的那样，由于牙科实验室并不常见技术，因此该细分市场将需要不同的方法。
他解释说公司将“go to the labs where they already have a software workflow.” Explaining 3D Systems will look to finddental labs with a scanner and a digital process already partly in place and then work from there. Rather than attempting to teach existing technicians a whole new workflow.
Looking to the future
3D Systems将以FABPRO 1000的形式引入新的桌面专业SLA打印机，并将于明年发布新的图4牙科平台。VJ说，基于其在医疗保健行业的现有成功，说：
“我们认为我们可以继续发展该业务，因为我们拥有其他人没有的竞争优势。”
Intending to now implement this strategy in other business sectors such as the dental market, 3D Systems look set to have an interesting 2018 and we will have further updates from the company at Formnext.
对于所有最新更新，包括下周在法兰克福举行的Formnext活动中订阅我们的免费3D打印行业新闻通讯， 跟着我们推特, and like us onFacebook。
Featured image shows 3D Systems Healthcare Technology Centre in Littleton Colorado. Photo by Corey Clarke.
