英国百货商店连锁Selfridges在伦敦市中心的中心，已经开设了一家新的3D印刷弹出店。
名副其实的超市,商店已经麸皮ded a ‘reimagining’ of the shopping experience of the future, and is said to be packed with many sustainably-manufactured products. To celebrate 3D printing’s credentials in this area, the store features everything from food to fashion items created via the technology, giving it a unique consumer platform in one of the world’s shopping capitals.
“超市使我们想象中的未来商店栩栩如生，提供按需产品以及由菠萝皮革等未来材料制成的物品，” Selfridges代理创意总监Emma Kidd解释说。“我们很高兴我们的客户探索超市，并希望激发有关消费和身体所有权的思想和对话。”
Selfridges的可持续发展运动
Selfridges的超市商店位于其拐角商店出口，以支持其更宽Project Earthinitiative, through which it has committed to making its business more sustainable by 2025. With this in mind, the pop-up is said to be a ‘creative playground’ stocked with products made via new, eco-friendly production methods, which challenge the throwaway consumer mindset.
实际上，这已经使世界上一些领先的品牌聚集在一起，从天然的副产品和再生废物中创造出各种商品，从植物性的肉类和美容配件到垃圾填埋的家居用品。
When it comes to the store’s 3D printing displays,海洋的帕利is said to be front and center of the initiative. Working with design firm纳迦米, and using itsParley Blueprint Module，一个安装到一个的工业打印机ABBrobotic arm, the environmental non-profit turns plastic ocean waste into clothing and house furnishings, many of which are said to be available on Supermarket’s shop floor.
据说该商店还具有工作融合灯丝制造（FFF）3D打印机，旨在允许围观者更多地了解技术如何实时运作。为了与超市的双重关注时尚技术和新所有权模型保持一致，它还将容纳独家的无牙代币（NFT）数字艺术品，仅在店内可用。
An Oxford Street fashion show
Similarly, on the fashion front, Selfridges’ pop-up features a number of its Project Earth products, many of which are sustainably-sourced or 3D printed. In the case of the store’sTouchlesshand and clutch bags, it’s both, as they’re designed to not only be durable and used long-term, but created via on-site machines, with which Supermarket is offering to produce customer designs on-demand.
At the store, London jewelry designerZoe Sherwoodis also believed to be marketing her 3D printed accessories made from recycled fishing nets. Much like the wider shop, the artist’s work tends to revolve around empowerment and bettering the world, and her ‘Peace’ hair clips and ‘Earth and Save’ earrings are both said to be available to purchase.
Elsewhere, in terms of higher-profile (and likely higher-ticket) fashion items, French haute coutureJean Paul Gaultieris said to have launched its first pair of 3D printed shoes at Selfridges’ pop-up, while Dutch fashion innovatorIris Van Herpenhas also bought into its eco-friendly theme, launching dresses and corset belts made from ocean waste.
Although it’s not currently clear whether the designer has used additive manufacturing to create these specific products, she does have a storied history of doing so to realize her artistic visions. In fact, just last year, Canadian musician Grimes wore a定制礼服，带有3D激光模式由Van Herpen设计到2021 Met Gala。
Boarding 3D printing’s hype train
毫无疑问，3D打印产品而不是使用减法制造可以带来材料效率的好处，但Selfridges的广告系列也是最新的诱人作为“颠覆性技术”，用于实质营销目的。
Earlier this year, Swedish furniture firm宜家launched a3D printing-led recruitment campaign, in which it invited candidates to a job interview over a plate of meatballs produced via the technology. At the time, the company had committed to have 50% plant-based meals in all its restaurants by 2025, however it was unclear if the 3D printed meatballs featured would be part of this initiative.
宜家’s ‘Taste the Future’ campaign was reminiscent of those seen in the mid-to-early 2010s, a period often seen as the point at which 3D printing’s hype peaked. In one such initiative,Coca-Colaworked with3D Systemsand musician Will.i.am to create theEkocycle 3D printer, while in another,Macy’s Backstage store was stocked with 3D printers, in an attempt to boost its appeal to younger customers.
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Featured image shows an ABB robotic arm-mounted 3D printer at Selfridges’ pop-up store. Photo via the Retail Gazette.
