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HP to ‘disrupt the sustainable packaging market’ with Choose Packaging acquisition

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Multinational printing firmHPhas bolstered its plans to disrupt the eco-friendly packaging market with the acquisition of plastic-free product wrapping developerChoose Packaging

以未公开的费用购买,选择包装专门用于开发由纯天然成分制成的塑料瓶的基于纸张的替代品。通过将公司收购和集成到其个性化和3D打印部门,该部门已经包含模制纤维工具offering, HP aims to develop new packaging solutions that better address a market it values at $10 billion.

HP的首席战略与孵化官Savi Baveja表示:“此次收购是我们如何继续在可持续包装等有吸引力的垂直行业中加强能力的一个很好的例子,同时也推动了针对HP更广泛的可持续性目标的进步。”“选择已经建立了一项真正差异化的技术,我们很高兴欢迎这支才华横溢的团队加入惠普家族。”

A part produced using HP's Molded Fiber Advanced Tooling solution.
选择包装已开始使用HP在其生产工作流程中使用HP的模制高级工具解决方案。通过HP照片。

Buying into biodegradable bottles

Based in Edinburgh, Choose Packaging is a company that works to minimize pollution through the development of plastic-free substitutes for everyday products. To make these eco-friendly alternatives possible, the firm has developed its own unique production technology, in which bottles can be constructed from a paper casing lined with a plant-based PET-free waterproof material.

选择包装的瓶子还配备了带有生物墨水印刷的全面纸牌标签,以及旨在将天然矿物质生锈的金属帽和欧盟巩固性标准EN 13432符合外壳。

在营销技术方面,公司不仅sells a range of bottlesto the public, designed to hold soap and hand sanitizing products, but it supplies larger firms such as赞誉葡萄酒andHenkelas well. The latter, which has a strong 3D printing material offering of its own, says that HP’s Choose Packaging acquisition could now be a ‘game-changer’ for sustainable wrapping.

“Henkel drives active progress towards a circular economy by creating smarter packaging for the benefit of people and the planet,” said Berthold Schreck, R&D Vice President of Laundry Care at Henkel. “Choose and HP bring together a game-changing combination of packaging technologies and we are excited to collaborate to develop new sustainable packaging solutions and reduce plastics in our consumer goods products.”

选择包装目前的可生物降解瓶。
Choose Packaging’s current range of biodegradable bottles. Photo via HP.

“破坏战略垂直市场”

Although HP isn’t prepared to disclose the financials behind its latest purchase, it has confirmed that Choose Packaging’s employees and facilities will remain in Edinburgh following the deal. The company also says that it’s looking to pour “additional resources” into its acquisition, in order to turn its production complex into a Center of Excellence, where it can truly “accelerate industry disruption.”

Already, Choose Packaging is using HP’s 3D printing-enabled Molded Fiber Tooling approach to scale its production workflow. Launched in September 2020, the technology is effectively designed to automate the traditionally-manual tooling manufacturing process, and enable the production of molded fiber packaging from recycled paper products and plant fibers.

惠普(Mariona Company)的模制纤维解决方案负责人Mariona Company解释说:“ HP的模制纤维解决方案优化了零件的制造过程和质量。”“该解决方案旨在通过将包装生产周期时间减少50%并减少15%的材料来使基于纤维的产品更快,更负担得起。”

Through adopting Molded Fiber Tooling, HP ultimately believes Choose Packaging will be able to develop a product-wrapping alternative that “paves the way for a new standard for bottling solutions globally.” Moving forwards, following Choose Packaging’s incorporation into its Personalization & 3D Printing division, HP also intends to scale its approach, and disrupt the packaging market in a new way.

公司补充说:“使用惠普工具可以选择增加数量和规模,并解决一个耗资100亿美元的市场机会。”“选择的技术,品牌参与和创新渠道,再加上HP的数字制造专业知识和行业领先的3D打印技术以及软件/数据工作流程,将对行业进行真正的变革。”

惠普全球模制纤维解决方案负责人Mariona Company。
惠普全球模制纤维解决方案负责人Mariona Company。通过HP照片。

惠普的多喷气融合产品

While HP’s portfolio is designed to address a broad set of market verticals, many of which don’t relate directly to 3D printing, it has managed to convert a number of traditional manufacturers into adopters of itsMulti Jet Fusion(MJF) machines.

这在汽车领域尤其证明了这一点,去年三月,日本公司SOLIZErevealed that it had begun using a HP MJF system to3D打印遗产日产汽车零件。Working as part ofNissan’sHeritage Parts program, the company found it was able to produce discontinued components via a digitized inventory setup, that improved both their efficiency and cost of manufacture.

MJF is also offered by most leading 3D printing service providers, including the likes of3DPRINTUK,这表明它有installed a new HP 5210 machineas part of its £1 million expansion in late-2020. At the time, the firm said that it intended to use the system to bolster its batch and bespoke polymer part production capabilities.

Elsewhere, the technology has been installed by multiple individual manufacturers as well, such asAbeye, a French start-up that has previously used MJF to3D print smart glasses frames。据说这些框架的重量仅为35克,可以触发ACT和有色镜片的激活,从而滤除了镜像,从而导致阅读障碍儿童的阅读困难。

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特色图像显示了使用HP模制的纤维高级工具解决方案生产的部分。通过HP照片。